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| Guidelines To Provide Content For Your Website Welcome Page/Home Page This
page should be very focused on your visitors: Minimum length: One
Paragraph
Maximum length: 4-6 Paragraphs About Us This page should tell the
visitor who you are and why the site was made: 1. You can include a photo
and names of all the key members in the company. 2. Give details of
educational background, work experience and qualifications, if you wish. 3. Tell them why you
decided to build the site (to serve a global market or service your customers
better and faster or solve a problem that you found etc.) 4. Remember: people are
skeptical and they want to know that there are real people behind the site who
will take care of them if there is a problem in the future. Minimum length: Two
Paragraphs
Maximum length: 2-3 pages Contact Us This page should make it
easy for visitors to contact you: 1. Give as many methods to
make contact as you are comfortable with, but keep in mind more methods creates
more trust. Testimonials This page should create
trust in the visitor’s mind: 1. If you do not have
previous testimonials on hand, you may want to call some of your current or past
customers to see if they will write a paragraph endorsement about your products
or Customer Service etc. 2. The testimonial will be
more believable with First Name, Last Name, Title, Company and email address. It
is very unlikely these people will be contacted to verify their endorsement
since it will be assumed that the statement is true based on the fact that they
revealed all their personal info. If all the personal data is not available from
your customer, don’t worry about it. Minimum Length: 2-3
Testimonials
Maximum Length: 20-30 Testimonials F.A.Q. (Frequently Asked Questions) This page should answer
the most commonly asked questions- 1. Include any questions
that your office or store receives when dealing with any new customers. 2. Anticipate as many
Internet related questions that you believe people would need to know when they
surf through your site. 3. When preparing this
document you need to number all the questions and place them one under the other
without spaces at the top of the page. Directly beneath those questions, you
need to repeat the questions and their appropriate answers. In this manner, a
visitor can quickly see all the questions and then either scroll through all the
Q. and A. or click on a question and “jump down” to the answer. Minimum Length: 5-6
Questions
Maximum Length: 20-30 questions Resources or Recommended Sites This page should be of
great benefit to your visitor: 1. Include sites that you
have found which have related and useful content or products and services that
are of interest. Keep in mind that you are endorsing these sites so be careful
when choosing. 2. This page will also help
move you up if you submit your site to the Search Engines. A site that connects
to more related sites is considered to be more useful to a visitor. 3. You can either create
this page as a list by category with the names underlined so the visitor will
know it is a hyperlink or use small banners or write endorsements with “Click
Here” in the text. Minimum Length: 5-10 sites
Maximum Length: 5-10 sites per new category Products or Services Page This page should describe
and/or show what you sell: 1. Unless it is a report,
pictures help to sell products and services. Either have a showcase or portfolio
of your work or a catalogue of your products. Refer to other e-commerce sites
for ideas. Security/Encryption /SSL Page This page should make the
customer feel comfortable leaving confidential information: 1. Include one or two
paragraphs to describe the software that the site uses to secure and encrypt the
data that they are leaving. If the site is not an e-commerce site, then just let
visitors know that their information will not be sold to a third party. Refer-A-Friend
Page This page should allow the
visitor to quickly email a friend or business associate to tell them to check
out your site: 1. This page includes an
outgoing email message from your company and the visitor to the visitor’s
friend. Your
Guarantee or Warranty Page
This page should educate
the visitor about any product or service guarantees and warranties: 1. People will want to see
it in writing if you have a money back guarantee or warranty on parts and labour.
In
The News/ Press Releases This page should list any
media coverage or Corporate Press releases: 1. There should be
Headlines printed as hyperlinks to the full articles. Follow these
guidelines when writing your text: 1. Refer to other sites in
the same industry to get ideas about what to write. 2. If you do not enjoy
writing, make notes and find someone such as a Copywriter to write the Final
Draft for you. 3. Verify for spelling and
grammar errors. The entire world has access to read this when it is complete. 4. Speak in a style that
matches the content. If the site is about a serious matter, then leave humor
out. If it is appropriate, then make your site fun and enjoyable to visit. 5. Remember, you can always
use your Maintenance Package to make changes in the future. 6. Keep in mind that the
first 30 words on each new page are used to determine the relevance of your site
in a Search Engine. 7. The text will appear
EXACTLY as you send it to us in the Word or Word Perfect document. If you do not
use italics or bold or underlining or changing font sizes, then it will not
appear on the web site either. 8. You can make notes in a
separate file if you wish a Headline or Sub-Headline to appear in a colour other
than the colour being used for the main body text. Meta Tags Compile a separate
file (30) key words that will be hidden to all visitors but visible to Search
Engine spiders: 1. These are words to
describe the contents of your site. Include the most popular words or phrases
that someone would key into a Search Engine if they were looking for your site 2. Key the words in the
following manner: (sample for realtor) Real Estate Realtors Brokers Realty Property Listing Industrial Property Commercial Investment Property Commercial Real Estate Development Residential Land Houses, Housing Condominiums |
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